Social Media Formats Evoke Different Emotional Connectivity

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A new study finds that some social media channels are associated with more social enjoyment and positive mood than others. Specifically, University of Michigan researchers found that Snapchat use was more rewarding than Facebook and other social media. And the only interaction more rewarding than Snapchat? It’s still face-to-face communication. The study is one of the first known published research findings examining Snapchat and daily mood. Findings appear online in the journal Information, Communication, & Society. Snapchat is a mobile application known as a form of “ephemeral social media,” which…

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Published By: Psych Central – Wednesday, 28 October, 2015

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